you can clamp on the coated surface, but it is not best practice as it hurts your TIR. In your case, choosing one over the other, I'd go for rigidity. 12mm stick-out is 12 x Diameter. A rigid projection is 3 x Diameter. A stable projection is 4 x Diameter.
We use only Swiss made Rego-Fix ER collets (they invented the product). There are other excellent options such as BIG Kaiser (Japanese), and Deibold (German). You get that you pay for in tool holders. There are others, but you always need to understand where their stated runout is measured at (collet nose, 2.5xD, 4xD?). Generally, if you can get 0.0002 -0.0004" in an ER, then you are doing fine. The ER collet business isn't real straightforward and there isn't a standardized reference for advertising runout. Although, I think 4xDiamter is the most practical because that is closest to the projection of a tools cutting tip in a real cut.
you have increased your feed from 0.0042 to 0.01 mm/o; those are random numbersFirst trial: 3500rpm, 15mm/min and the tool broke halfway...
Second trial: 2000rpm at 20mm/min, ...
... you should understand how to use different feed modes, like mm/min, mm/rot, then move to others types of feed :
...... inverse time feeds
...... difference between center/core feed and tangential feed, especially for small tools, thus look into speed difference between spindle center and cutting edge
...... interpolated feeds when rotary axis are used
*dont worry, some persons do just fine without knowing them
... you should use a hss disc, diameter 30mm, width 1mm, just like jim dawson said; also, with this tool, you should not worry about tir, and it is also cheaper then o1mm endmill / kindly
ps : bt40 is too rigid for tiny tools, especially how a mk1 is too small for a 10"chuck; if you wish to use the machine at such level, you have to know not only how to adjust tir, but also how to adjust it's rigidity, thus you need a more flexible, more gentle chucking method for your tiny tool ( the inertia of a heavy rotary axis is too big for small tools, making them to vibrate before begining to cut; also tir increases with rpm, and also it increases with spindle size ); just go with the hss disc ( attached )
we are merely at the start of " Internet of Things / Industrial Revolution 4.0 " era : a mix of AI, plastics, human estrangement, powerful non-state actors ...
I using HRC55 coating endmill milling XW41 high carbon steel without Harden,
4mm - 8000 RPM with feed 800mm/min
2mm - 12000 to 15000 RPM with feed 500 to 1000mm/min
1mm - 24000 RPM with feed 500mm/min
and
0.2 tapped endmill 24000RPM with feed 500/min
with 0.02 to 0.3 AP and AE
and it work fine for me..