I think it is worth the price. If it were anymore than it is now, then I would say to much. You get a great product and support for what you pay. I bought all three (VCarve Pro, PhotoCarve and Cut 3D) and love them all.
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It does look like a great product and for a professional or someone making money with their machine this would make a great tax write-off but for the poor ond hermit playing with his machine in the basement $1000 is alot of money(feel any sympathy yet? HaHa)