Don't they sometimes do free shipping as well.
We don't have an equivalent of a HF here in Norway but we do have companies that sell similar quality tools, at three times the price.
I can buy a CNCed Seig KX3 for $13,800 locally or I can import a PCNC 770 for $8,800 (shipping and taxes paid). You don't need a spreadsheet to conclude on that comparison.
KX3-Sieg CNC Fres. - FINN Torget
I'm surprised that Tormach don't push harder in Europe.
Phil