It's just a question of marketing, I suppose. The first decision would be what to market, and the two basic choices are goods vs services. In either case you have to make known that you have something on offer.
If you go with services, you have to offer them in a format suited to the local economy. Here it's agriculture and most of the machine shops advertise services tailored to that... irrigation hardware, farm equipment repair parts, etc.
Goods is easier; you can shoestring your way into the marketplace with ornamental stuff for home and garden. Next to no liability risk if you use your head on what you make, and people will shell out faster for cute feel good items than for something functional.
Either way it comes back down to identifying a niche in the local economy that you then figure out how to fill
Tiger