The tendency these days is to get away from long company names and use short one-word names or initials, like Mectec or CNCmec. The one that come to peoples lips easily. If you are looking for a customer base, one thing to consider is how easy you are to find in the yellow pages etc and select the right heading if someone is looking for you. Knock on some doors and leave your card.
Usually the word gets around as this business does not have a lot of good people.
Another thing to do is to make sure the Tech Reps in your area know about you, as they call on alot of people that are your potential customers and the customers often ask these guys if they know of, or can recommend some one that does service.
Also the reps often sell equipment that you can pick up after sales-service on, this also helps the rep if he can sell a product with after market service.