Hi WM. Welcome to the Zone!
The coupon only applies with orders at local store--NOT online. Sometimes the local manager won't accept coupon on orders though.
With the 20% off coupon, (Available in Popular Mechanics/Science and about 20 other magazines) applied to the regular price it WOULD be $560. HF routinely puts these lathes on sale, and the 20% then comes off the sales price. Shipping to store is free when ordered from local store.
Just to put things into perspective: Lathemaster sells the same lathe for $869 + $179 shipping:
Of course, from them you get a wealth of free accessories (Including reverse feed) for the base price, plus a REAL warranty. HF only provides 90 day exchange.
For THAT price though, you might as well spend the extra $96 to buy the much larger and more capable Grizzly 10x22.