No, it is not new at all. I purchased my first seat almost 10 years ago. It is primarily a European company with limited exposure in the USA.
If you use Inventor to design solid models then you will not find a better CAM suite. It is powerful and eloquent.
If you use Solid Works then you should look into Hypermill. Support for it is coming on line now. It will likely be the same world class product in SW that it is in Inventor.