Not trying to be nosy but I find of need to learn what a common dealer margin is for endmills, inserts, HSS items, etc? We have developed a new tool and would like to put it in competent tool resellers hands but need to offer a margin that will attract them. I am not looking to undercut anyone. I just know dealers are attracted by margins so I need to find what that number is. Feel free to PM me if you want to keep info private. Would preferably like to hear from dealers or first hand experience.