The real problem is that the "consumer" they are talking about is the guy writing the article and it is his opinion about what we want.
First they want you to buy all of the stuff to keep the economy going. Then they make stuff that draws as much power when off as when on.
Of course now that everyone has all this stuff, they want you to cut back on your power consumtion. Which means a reduction is the services and stuff that you have or spend more money buying more energy efficent stuff.
The reaon we don't use much of anything else is cost. If solar was cost competative, I would do it in a heart beat. Of course, to get the energy fund rebate, I have to have a liscensed installer who will charge me as much as the rebate check so there is no cost savings since I could easily do it myself. If I was allowed to do the install myself and then get the rebate check, I would already have solar on my house.
Currently petroleum is one of, if not the best cost effective way to get power. As the saying goes dollar for dollar and pound for pound, it is the best.
With all of the DIY going on now, don't you think we would all switch if it could be done and save money and be safe.
At least I can still burn condenesed solar energy(firewood) and help with the heating bill. Until they make it a crime.