There seems to be some pretty intense competition among the Chinese Suppliers at the moment.
Agree the prices on the Website are extremely low.
I would be a bit leary of the NC Studio Control System. IMO the DSP System is the better of the two.
Also be careful about Collet sizes. The small machine shows as ER11A Collets which are very small. You would be better off with ER20 Collets.
I do not think it is too good to be true. The Chinese machines are extremely good value. Not perfect - but not bad either.
You would also need to be careful about Shipping Rorts. Obtain an accurate estimate of all costs before placing an order, preferably from your local Customs Broker/ Receiver.