I don't have a machine exactly like yours, but is your z lowering to it's full capability. I'd guess it's not. You should be able to jog the Z down until the bit is at the top of the material and then zero the Z prior to starting the cut. Unlike your 3d printer which always starts the build at the top of the bed, a cnc router or engraver needs to know where the top of the material is before each new operation because of different material thickness. You may also have a setting(s) in your driver software which reaches the set input limit (and stops further movement) prior to reaching as far as it needs to go. I'm not sure what driver software etc you are using or what depth of cut etc you used when producing the cut file so suggestions beyond what I've already said are hard to offer, If you bought it new contact the seller for initial setup instructions. If you bought it used, you should be able to find some documentation online with a little searching.