I need to agree that carbide is not just carbide (which you already know). There is probably thousands of variations of geometry, grind type, coatings etc.
But
A base rule of thumb is use 1000 SFM for cut calculations and chipload recommendations from the cutter manufacturer.
Such as on
this chart.
So I would start out running that cutter (10mm x 3FL) at 9500RPM and 70IPM.
I don't know your max spindle (maybe 4000RPM?) but lets say 25IPM at 3500RPM.
High helix, special alum grind, and/or TiCN coatings or superb for aluminum and can add up to 30% increase in cutting speed and double+ the tool life.