Hahaha, nice suggestions Benny!
I promise, no "fartlek"! (I don't even know what a fartlek is!)
I don't necessarily need an English name that shows that the company is Swedish; rather I want both names to mean the same thing, and both should also sound right.
BTW, Ericsson is a nice example of a successful company that uses only the founder's surname as company name! (Founded by Lars Magnus Ericsson in 1876 - it was originally a repair shop for telegraph equipment. From
www.ericsson.com.)
Arvid